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They’re looking for rich visual content and impactful design work with brief project descriptions for context.
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They spend three minutes or less on a candidate’s portfolio. Recruiters tend to skim and scan design portfolios.Captivating animation in a design portfolio will attract attention. In the case of UX/UI/product designers, this final dimension would feature detailed case studies. The third layer would target design managers and heads of design. It would go a little deeper but still allow for quick scanning. The second layer would be created for clients. The first layer, targeting recruiters, would be designed for quick scanning, showing the best work, front and center. Thinking in dimensions, making a portfolio would be similar to progressive disclosure in interaction design. The smart way to build a portfolio that caters to all three is to layer the content in a way that satisfies all three types-especially with intricate UX/UI/product designer portfolios.
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Typically, three types of people review design portfolios: clients, recruiters, and design managers.
WMMA 5 USER TALENT POINTS ARCHIVE
A design portfolio needs to quickly impress and excite to get the designer the next job.Ī design portfolio is not an online archive of past projects.
WMMA 5 USER TALENT POINTS PROFESSIONAL
They may lack crucial information, don’t convey a personal brand, or don’t communicate professional goals-all of which diminish the chances of being hired. They’re either not thorough enough or too confusing and overly complicated. Too often, many design portfolios disappoint because they are uninspiring, misguided, and indecipherable. The opportunity to make an impression, convey a compelling personal brand, and exhibit the designer’s unique style may only last a few seconds. A designer may be highly skilled and talented, but if the presentation is underwhelming, it will lead to a yawn instead of a wow and clients clicking away to the next portfolio.ĭesign portfolios need to focus on one goal: sell the designer. Following recommendations and best practices from industry professionals empowers designers to craft an ideal portfolio that perfectly showcases their talent and skill.Ī design portfolio needs to impress and make an impact. Yet, most fail to create one that intrigues, engages, and sells the designer effectively. A designer’s aim is to clinch the next job with their portfolio.